"2021 SEO focuses more on UX, less on keywords"


What should SEOs focus on in 2021?

"SEO 2021 is more UX focused and less focused on keywords, so increasing your time on the page, engagement, and other high quality content metrics should be your priority." - DesignRush

NEW YORK (PRWEB) June 30, 2021

53.3% of website traffic is due to SEO. That number has increased significantly due to Google's focus on user experience.

The introduction of RankBrain, a user-centric search algorithm, led to more natural speech recognition, user experience metrics like dwell time and bounce rates, and quality metrics like sentence structure and grammar - a far cry from the days of keyword stuffing.

In fact, DesignRush's SEO experts claimed that “2021 SEO will focus more on UX, less on keywords,” and advise brands to primarily tailor their websites to user needs.

DesignRush, a B2B marketplace that connects brands with agencies, used its 9,000 agency network to get quick insights - or "QuickSights" - on the latest trends in SEO optimization.

These are the trends SEO pros should watch out for in 2021:

1. UX IS NOT ONLY FOR THE USER

While companies create content for their target market, Katja Breitwieser, co-owner of Social Sellinator, said algorithms also benefit from the same user experience.

  • “A good user experience makes the difference,” says Breitwieser. “Easy navigation is essential - it helps Google crawlers scan your content and determine your SERP rankings. With good headlines, short paragraphs and structured folders, and a website that's optimized for mobile devices, you can improve your rankings, lower your bounce rate and achieve better conversions. "

2. WEBSITES THAT TELL BRAND STORIES WILL PERFORM BETTER ONLINE

Digital marketing remains the most direct medium for brand promotion and the market knows it. Chris Lo, Principal & Creative Director of Matcha Design, shared his thoughts on what the current market expects from brands in 2021 and how that will affect online performance will affect.

  • “Your website is the core of your online presence,” said Lo. “Whether your users land there and stay there depends on your user experience (UX). If they target Millennials and Generation Z, they are socially savvy and don't like "sold out". Instead, they value a unique, original story that is honest and warm. "

3. TECHNOLOGIES THAT IMPROVE USER EXPERIENCE WILL HELP IMPROVE SEO

The focus on user experience has spawned new technologies designed to take online experiences to the next level. WebMeridian SEO specialist Vyacheslav Konyshev shared how these features will affect SEO and digital marketing in the future.

  • "Now we see that voice search and AR functions are being integrated more and more into e-commerce stores," said Konyshev. "In the future, it will be necessary to use these technologies to achieve conversions, increase sales and strengthen the brand."

To help businesses keep up with the changing digital landscape, DesignRush released June's list of the best SEO experts:

1. Wedigitalcreatives - wedigitalcreatives.com

2. DPX digital network - dpx.com.ng

3. Webential - webential.com

4. Scale up - marketingwithscale.com

5. Profit Parrot Marketing - profitparrot.com

6. Komdigit - komdigit.net

7. Milia Marketing - miliamarketing.com

8. Med Ranking Interactive - medrankinteractive.com

9. Deyo Digital --deyodigital.com

10. Royal Media Ltd. - royalmedia.us

11. Complete SEO Online - fullseoonline.com

12. WebMeridian - webmeridian.org

13. Matcha design - matchadesign.com

14. Reno SEO, Marketing & Web Design - renowebdesigner.com

15. Social Sellinator - socialsellinator.com

16. First Fig Marketing & Consulting - firstfigconsulting.com

17. LMNts-Marketing - marketingfunnel.website

18. SEO services Bucharest - serviciseobucuresti.ro

19. YellowFin Digital - yellowfindigital.com

On DesignRush, brands can explore the top search engine optimization agencies by location, size, average hourly rate, and portfolio.

About DesignRush: DesignRush.com is a B2B marketplace that connects brands with agencies. DesignRush caters to the top agencies around the world including the best of digital agencies, logo design, branding, digital marketing, website design, ecommerce web design companies, and more.

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