36Kr offers short form video marketing solutions for


BEIJING, June 15, 2021 (GLOBE NEWSWIRE) - 36Kr Holdings Inc. ("36Kr" or the "Company") (NASDAQ: KRKR), a well-known brand and groundbreaking platform for new economy participants in China, today announced that it that as part of the Volkswagen marketing program 2021 with 36Kr, the company is offering tailor-made video marketing solutions in short for the Volkswagen Group China ("Volkswagen").

As part of this marketing program, 36Kr created an 8-minute short video on the subject of the possibilities and ideas of intelligent automobiles, in which Volkswagen's technologies, findings and visions for the transport of the future were seamlessly presented. This bespoke and professionally produced video content is distributed via 36Kr's mobile app and various distribution networks and has attracted massive viewer and audience interaction. The short-form video marketing solution is an integrated and important part of the overall marketing program of Volkswagen with 36Kr on the way from a pure car manufacturer to a travel service provider.

36Kr released its short video content last year. Driven by the high quality production of digital content by 36Kr, this initiative quickly gained in importance. To date, 36Kr has produced more than 150 video programs covering various topics such as technology, business, finance and economics, education and personal growth. Short format video content is a strong addition to 36Kr's content matrix, now comprised of text, image, video, audio and live streaming, focusing on China's new economy space as well as the younger generation's lifestyle.

In addition, 36Kr has built an extensive and effective content distribution network across various mainstream third-party social platforms, including Bilibili, Douyin, Xigua, Xiaohongshu, and Weixin Video. By the end of the first quarter of 2021, 36Kr had attracted more than 4.5 million followers and generated a total of 60 million video views across all third-party traded platforms. More and more users and customers are realizing the value of 36Kr's short video content, and some elite brands have partnered with 36Kr for content marketing programs that focus on short videos.

Mr. Dagang Feng, Co-Chairman and Chief Executive Officer of 36Kr, said, “We are excited about the significant strides we have made with our short video business initiatives. The success of Volkswagen's video marketing program demonstrates 36Kr's ability to offer its customers a full range of content marketing solutions, further confirming the value and brand strength of the 36Kr platform. We believe that 36Kr's fast-growing video marketing initiatives will drive continuous growth in our user traffic, increase user engagement, increase our revenue cap, and strengthen our core competencies as the leading platform for growth-oriented business content and service offerings of the new economy in China. We are confident that 36Kr is well positioned to take advantage of the immense commercialization opportunities with the advent of short video in the digital content industry. "

About 36Kr Holdings Inc.

36Kr Holdings Inc. is a well-known brand and breakthrough platform dedicated to new economy participants in China with a mission to empower new economy participants to achieve more. The company started its business with high quality content offerings with a focus on the new economy, which covered a variety of industries in China's new economy with different distribution channels. Leveraging the traffic generated by high quality content, the company has expanded its offering to include business services, including online advertising services, value-added business services, and subscription services to meet the evolving needs of new economy businesses and the modernization needs of traditional businesses become. The company is supported by a comprehensive database and strong data analysis capabilities. With a wide range of services and significant brand influence, the company is well positioned to continuously tap the high growth potential of the Chinese New Economy.

Safe Harbor Statement

This release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are made pursuant to the safe harbor provisions of the US Private Securities Litigation Reform Act of 1995. These forward-looking statements can be represented by terms such as "will", "expected", "expected", "future", "intends", "plans", "believes", "estimates", "potentially", "continues", "ongoing" , "Goals", "leadership" and similar statements. The company may also appear in its periodic reports to the US Securities and Exchange Commission (the "SEC"), in its annual report to shareholders, in press releases and other written materials, and in oral statements made by its officers, directors or employees to third parties. All statements that are not historical facts, including statements about the company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statements, including, but not limited to, the following: Company objectives and strategies; the future business development, results of operations and financial condition of the company; relevant government policies and regulations relating to our business and industry; the company's expectations regarding the use of the proceeds from this offering; the company's expectations for the demand for and market acceptance of its services; the company's ability to maintain and improve its brand; the company's ability to deliver high quality content in a timely manner to attract and retain users; the company's ability to retain and hire high quality in-house writers and editors; the company's ability to work with professional third party content providers; the company's ability to maintain relationships with third party platforms; general economic and business conditions worldwide and in China; possible disruptions in commercial activities due to natural or man-made disasters; and assumptions underlying or related to the foregoing. For more information about these and other risks, uncertainties, or factors, see the company's filings with the SEC. All information in this press release and in the appendices is as of the date of this press release and the company assumes no obligation to update any forward-looking statements unless required by applicable law.

For investor and media inquiries, please contact:

36Kr Holdings Inc.
Investor Relations
Tel: +86 (10) 5825-4188
Email: ir@36kr.com

The Piacente Group, Inc.
Jenny Cai
Tel: +86 (10) 6508-0677
Email: 36Kr@tpg-ir.com

The Piacente Group, Inc.
Brandi pleasant
Tel: + 1-212-481-2050
Email: 36Kr@tpg-ir.com


https://dailyaffiliatemarketingnews.com/36kr-offers-short-form-video-marketing-solutions-for-2/

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