MarTech Email Marketing Periodic Table Breakdown


As part of the introduction of MarTech's email marketing periodic table, we highlight key chapters in the report. If you want to compare your own email strategy with the elements of good email optimization and deliverability, Download the full periodic table today.

Building a positive relationship with your audience is another important part of email marketing. These relationships are critical to reaching your subscribers. Inbox (I). A valid one Email address (E) is one of the most valuable pieces of information you can get from your customers. Email addresses are usually considered by marketers. uploaded Lists (L) in the email service provider or in the database.

You should be hiring from here Segmentation (Sg) based on each subscriber's level of Engagement (e.g.). This contains Opens (O) and Clicks (ck) to certain links in your email. Understanding what this data means about your audience can help you make strategic decisions in your email marketing program. For example, knowing which inbox providers your audience members are using will give you insight into how they are viewing and interacting with your messages, and which tactics work best to meet your email marketing goals.

Airtime (T) is another element that can help you reach your audience; If your subscribers don't open email first thing in the morning, try the afternoon or evening. Finding the optimal airtime can be a challenge, but it is definitely worth investing your time in figuring out the best time.

Everything you need to know about sending the email your customers want and not blocking their inboxes. Receive Email Marketing Periodic Table by MarTech.

Click here to download!

Personalization (me) is a strategy of creating content specifically for each subscriber. It requires that you know your target audience (the actual people behind the email addresses) and how they would most like to consume your content. Provision of a subscriber Preference center (pcs) gives your audience a portal to update their communication preferences; It allows subscribers to choose what types of emails they would like to receive, how often they would like to receive them, and the ability to unsubscribe from your messages.

Transmission frequency (square) should be based on measuring how often your audience interacts with your email. If you send too often, your open rates can decrease. There is such a thing as sending too many emails and your subscribers may not want to regularly receive messages that are not directly relevant to them.

About the author

Henry Powderly is Vice President of Content at Third Door Media, the publishers of Search Engine Land, Marketing Land, and MarTech Today. With more than a decade in executive editorial positions, he is responsible for the organization's content strategy and event programming.

https://dailyaffiliatemarketingnews.com/martech-email-marketing-periodic-table-breakdown-2/

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