SproutLoud simplifies localized video marketing for SMB reseller networks
SUNRISE, Florida - (BUSINESS WIRE) - Big brands that sell through local small and medium-sized businesses know they need to be findable in the digital spaces that their customers visit frequently. That's why SproutLoud, a leading provider of distributed marketing technology, is pleased to announce a new feature that makes highly customized video marketing - on CTV, OTT, YouTube, TikTok, Instagram, Facebook, Twitter, and cable television - quick, easy and Scalable makes brands and their SME resellers in local markets.
SproutLoud's localized video marketing enables branded resellers to book branded video assets with custom pre-roll and end-tag messaging for local audiences. This means that local dealers, distributors, independent retailers, insurance agents, brokers, and other types of multi-location partners can quickly locate branded social stories and video ads for 7-, 15-, and 30-second spots on social channels and traditional television be able.
"Video is underutilized as an advertising opportunity in local markets and is a great opportunity for our corporate customers and their local users," said Gary Ritkes, President of SproutLoud. “More and more types of advertising technology require video content to engage with audiences through social media, digital marketing, connected TV, and standard local TV. SproutLoud created a way to bring highly customized, co-branded video content to market on a large scale. "
For brands and their resellers, it's all about delivering timely, relevant messages to local customers quickly, wherever they are. "This enables our SMB customers on the US High Street to advertise locally while competing with or working with larger brands," said Ritkes. "By adding a local touch to branded video content, small and medium-sized businesses can move into new advertising media and take advantage of professionally produced creatives without the typical logistics and costs associated with high-quality video ads."
ABOUT SPROUTLOUD
SproutLoud is a leading SaaS-based Through Channel Marketing Automation platform designed to drive brand sales through partners in local markets. SproutLoud's advanced marketing automation technology simplifies every aspect of distributed marketing and provides comprehensive analysis of millions of touchpoints for large, category-leading brands. SproutLoud gives brands unparalleled visibility of ROI for custom tactics, campaigns, partner engagement and platform usage. With SproutLoud, brands have the advantage of being able to react quickly and in real time with data-driven decisions to changing market conditions.
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