The importance of technical optimization for SEO


Search engine optimization (SEO) is still an essential part of any digital marketing strategy. As much as we love to talk about the latest and greatest digital marketing tactics, SEO is a dependable mainstay and will be for the foreseeable future.

However, when designing a comprehensive SEO strategy, most digital marketers spend their time doing several things. Obviously, choosing high ranking keywords for targeting is an important step. Integrating these into high quality content can be your next goal. At the same time, building backlinks is also of crucial importance.

All of these on-page and off-page SEO strategies are necessary elements. However, technical search engine optimization is just as important in creating strong SEO. Focusing on your website architecture and making sure that Google can properly crawl your website will go a long way in helping your website rise in search rankings.

Why technical SEO is important

There is no overarching plug-in or hack that will help your website achieve “perfect” technical SEO. However, there are a multitude of things that you can do together to significantly improve your technical SEO and set you apart from the competition.

Why do you want to prioritize technical SEO? Well, because technical SEO enables search engines like Google to see that you have a website of great value. This is important as it can drive the search engines to rank you higher. After all, their primary goal is to show users the best possible results for the keywords they have chosen, and technical SEO is a way to ensure that your website is doing the job.

If Google were to prioritize websites that are slow, unresponsive, or confusing to navigate, Google users would be more likely to take their searches elsewhere. So if your website loads quickly, has no dead links, and is safe, Google's crawlers are giving it an extra boost in search rankings.

The reasons for that are obvious. Providing a strong technical foundation for your website will go a long way towards making your users happy and happy. Search engine crawlers notice your website and prioritize your website over others who offer slower and more erratic experiences.

Technical SEO: Some Tips and Advice

Technical SEO is definitely something that you should take seriously. So what can you do to improve your technical SEO? While it would be impossible to list them all in this article, here are some of the most important things you can do.

First of all, make sure that your website is optimized for mobile devices. This is a big problem as more and more users are browsing the internet with their smartphones. Google and other search engines therefore prioritize websites that offer a great mobile browsing experience. Fortunately, search engines like Google have published mobile-friendly tests that can help you optimize your mobile website.

The speed of the website also plays an important role. To get a basic check on the current speed of your website, you can use a tool like Pingdom or Google PageSpeed ​​Insights. With this baseline, make sure you are doing several important things. Think about enabling browser caching, optimizing your website's images, and enabling compression on your website. These are small steps, but taken together they can make your website a lot faster.

Next, make sure to include an SSL certificate on your website. SSL (Secure Sockets Layer) certificates provide additional security for your website visitors. It protects data, confirms identities and improves customer trust. Therefore, by purchasing an SSL certificate, you not only improve your SEO ranking, but also increase the security of your website. It's a breeze, so if you haven't received an SSL certificate yet, don't hesitate to do so.

Finally, submit your sitemap to search engines. Sitemaps are essentially lists of pages on your website. They are important because they enable search engines to find and index your website. Fortunately, sitemaps aren't that difficult to create. For example, if you use WordPress as your content management system, you can easily find a plug-in that will create a sitemap for you. Once your sitemap is ready, submit it to the Google Search Console and Bing Webmaster Tools. This will make it easier for these search engines to crawl your website.

Advance through the rankings

Technical SEO won't automatically get you to the top of Google or Bing. That said, ignoring technical SEO will guarantee this won't happen. A slow or buggy website will be penalized by search engines and prevent you from achieving your digital marketing goals.

For this reason, we recommend that you take technical SEO seriously. Review your website and implement some of the suggestions above. Ultimately, they will go a long way in strengthening your website's technical SEO.

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