6 Ecommerce Email Marketing Trends To Watch For In 2021


Gert Svaiko, freelance copywriter based in Tallinn, Estonia.

Email marketing is a lifeline for many businesses and ecommerce sites. After the global pandemic, digital marketing channels have become one of the most sought-after means of promoting and increasing the sales of an online store.

Additionally, the return on investment (ROI) of email marketing is up around $ 14 year over year, according to DMA's 2019 Email Tracker Report. It's a little over $ 58 for every dollar spent.

Like other marketing channels, email marketing is constantly changing with newer trends that make email more efficient at converting and serving customers. While email technology is over a decade old, there are constant advances taking email marketing to the next level for both businesses and consumers.

Let's take a look at some of the trends you can take advantage of in your email marketing campaigns this year.

Interactive email design

One of the components of the email is a call-to-action (CTA) that takes the user to a website to start interacting and browsing the online store. While the CTA remains a central part of any email campaign, advances in technology also allow you to add interactive features. This results in the user being able to interact with the email before visiting your website.

The simplest examples of interactive emails are Google's products Google Docs, Google Sheets, etc. Whenever a person leaves a comment or suggestion on one of these documents, the owner receives an email and can add their reply or accept a change to the same email .

However, these interactive features need not necessarily relate to documents. You can also add nifty features to your ecommerce email campaign such as:

  • Animations and interactive images.
  • Product carousels and rollover effects.
  • Animated CTAs.
  • Interactive polls and polls.
  • Minimized long emails.

Accelerated Mobile Pages (AMP) make this technology possible, which allows programmers to create webpage-like features in the email messages. The core functionality enables you to enrich the inbox, complete promotions and provide your customers with dynamic and real-time updated content.

Email Marketing Automation

A survey on the state of automation conducted by SocialMediaToday shows that 75% of marketers use at least one automation tool for email marketing. In addition, a study by Omnisend shows that custom automation workflows achieve a 17.27% higher click-through rate (CTR) than the one-size-fits-all solution.

Building on these two facts, it is clear that email automation is a trending topic and modern solutions help companies and online shops alike to generate more sales. Therefore, in order to get the most out of an email marketing campaign, it is a good idea to look at some software solutions that can assist you in this endeavor.

There are numerous uses for creating email campaigns. It's also not uncommon to mix and match different apps to meet your campaign needs. An analysis of email marketing services lists a few key features that you should consider when deciding on a modern software solution:

  • Bulk add email contacts.
  • Email automation features.
  • Sending SMS.
  • Detailed reporting.
  • High delivery rates.
  • Customer segmentation options.
  • Campaign management tools.

Mobile design

The latest trends in site design aren't just for the sake of it. Most of these all-round functions, such as minimalism, mobile-first approach and dark mode, are based on data that improves the user experience.

Research shows that 62% of people open their email on a mobile phone. Additionally, a survey conducted by Android Authority found that nearly 82% of respondents use Dark Mode whenever they can. These are some pinpoint indicators of how people prefer to consume their information.

Following these facts, you can also use these design features when creating your e-mail campaigns. First, compose an email using the mobile-first approach, which ensures it is easily accessible from a smartphone. Then you can consider preparing your color scheme keeping in mind the use of dark mode.

data protection

Multiple attack vectors threaten websites and online stores every day, from cross-site scripting to phishing attempts. Additionally, privacy is becoming a hot topic around the world due to the increase in security breaches that have left millions of sensitive bits of data on the Internet.

NTT Data conducted a study that found that only 8% of respondents trust brands to protect their information. This means that people are skeptical not only of entering their details on websites, but also of any private information that is shared or requested through the email.

To further increase the trust of your email recipients, you can use Branded Indicators for Message Information (BIMI). Although it's a small addition to the recipient's email client, it tells them the email is from a reputable brand that they can trust. Additionally, any sensitive information you collect from your customers should be kept in a separate secure database that is difficult for cyber criminals to crack.

Very personalized emails

Creating trust with your customers that their data is kept safe leads to a valuable email marketing technique for personalized emails. According to Campaign Monitor, segmented email campaigns can increase your sales by 760% and are therefore more efficient than the generic one-size-fits-all solutions.

In addition, a 2016 study by Statista found that the open rate for personalized messages was almost 1.5 times higher than for non-personalized messages (18.8% and 13.1%, respectively). Interestingly, when both the subject line and the message were personalized, the open rate dropped to 5.9%.

In addition, a 2016 study by Statista found that the open rate for personalized messages was almost 1.5 times higher than for non-personalized messages.

It is clear that personalized emails increase the success of your email campaigns, but there is also room to experiment to find out what works best for your online store. Segmenting your customers into specific groups interested in specific items is much more efficient than creating a universal offer that may not be relevant to a specific user.

Most email software solutions allow you to quickly filter your email list into different segments to create parallel email campaigns based on their interests.

Emotional connection

In the digital world we are used to feeling anonymous and do not expect any emotional connection. While the main goal of your online store is transactions, you can grow your business further by creating an emotional connection with the user.

Studies show that people are more willing to spend their money on companies where they feel an emotional connection. The difference in spending can be up to 2.5 times greater than for companies where customers are simply satisfied.

You can achieve this by going beyond the transactional messages and general promotions with your email campaigns. Send birthday wishes, personal promotions, named discount codes, feedback requests and so on. If your ecommerce site uses social commerce principles it will create more trust. It increases your chances of a returning customer, or even word of mouth, attracting new customers.

There you have it, six email marketing trends to consider adding to your online store's marketing arsenal. While some of these trends are purely technology related, such as interactivity, automation, and design, there are also psychological components such as privacy, personalization, and emotional connection. To create an effective email marketing campaign in 2021, you should combine the two.

Gert Svaiko is a freelance copywriter based in Tallinn, Estonia. He works primarily with digital marketing companies in the United States and the European Union.

favourite

https://dailyaffiliatemarketingnews.com/6-ecommerce-email-marketing-trends-to-watch-for-in-2021/

Comments

Post a Comment

Popular posts from this blog

Chia Coin Crypto Mining: Try Chia with 16 TB Sabrent SSDs

Image
introduction I avoided writing about cryptocurrency mining articles, but I had to check out Chia cryptocurrency mining when it hit my radar a few months ago. After really immersing myself in Ethereum mining a few years ago and still paying the electricity bill many years later, mining with my SSD sounded like fun. VIEW GALLERY - 17 PICTURES Sabrent got in touch and pretty much packed 4 x 4 TB Rocket NVMe PCIe 3.0 M.2 SSDs and an ASUS Hyper M.2 X16 Card V2 that supports the 4 x NVMe M.2 SSDs. In total, I have 16TB of super-fast PCIe 3.0-based NVMe SSD storage to play around with - it feels so utterly overwhelming to have 16TB of flash storage in my computer, but I love it. It continues with its use for the best cause - for mining chia crypto coins. At first I was so very hesitant, I wanted to do an article for Sabrent, but then using the SSDs for chia coin mining feels like hardware abuse. It's different than having your GPU working 24/7 for crypto mining because you can do i...
Read more

8 Free Social Media Advertising Programs That Will not Put You to Sleep

Image
Greater than half of the world’s inhabitants makes use of social media as we speak for nearly each side of life. This makes it a staple in any digital advertising technique, however with a number of quickly evolving platforms, it’s a little bit of a beast to harness for enterprise progress. The opposite drawback, as you’ll quickly be taught, is that discovering a free social media advertising course that's truly price your time is tougher than it needs to be. Which is why I’m excited to share with you my checklist of eight programs that make for fascinating and related on-line studying experiences. Every course covers a barely totally different side of social media advertising, together with: Model constructing and search engine optimisation Technique constructing and monitoring Social listening and monitoring Fb and Instagram promoting Influencer advertising TikTok advertising and promoting Variety and inclusivity in social media Paid social methods In two hours or much less Earli...
Read more

Would you like to leave corporate content marketing for a startup? Here's what I would have known

After more than five years in the corporate environment, you are hungry for change. Marketing trends seem like tectonic plates shifting beneath you, but you stand still right where you were a few years ago. Professionally, you feel the need to join a startup - because of its speed and ambitious OKRs, its culture lessons, its need for experimentation, its actual customer and user obsession, its everyday mentality. In your opinion, your career depends on these experiences. You have the feeling that your career could stall otherwise. But there are a few things you should know before joining. Feel the turbulence in your bone bon In your past jobs at market giants, most of the days and weeks felt the same. Aside from a historic deal that was won or lost, a tough week or month has a similar emotional tenor as a good week or month. At the start, your experience will mimic the dynamics of a concert: euphoric highs mixed with some heartbreaking lows. Most days, however, will be exciting. ...
Read more