How Gradient Cyber Cuts Via the Noise with nDash


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nDash gives a scalable, easy-to-manage resolution to assist meet Gradient Cyber’s content material wants.

nDash, the world’s first content material group platform, revealed the findings of a case research with buyer Gradient Cyber. The case research particulars the advantages Gradient noticed from utilizing nDash’s group of writers.

Gradient Cyber, a cybersecurity services firm that visualizes a corporation’s cybersecurity well being, not too long ago confronted a problem:  how can it rapidly and regularly generate related, compelling content material that cuts by means of the noise — with out making a administration nightmare for a lean advertising and marketing group?

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“nDash is aware of the best way I work and has accomplished an important job of selecting writers who're the fitting match for my chaos. I do know after I put a deadline on a deliverable, the group will all the time full it on time.”

— Annika Bergum, Gradient Cyber

Becoming a member of the corporate as a one-person advertising and marketing group, Gradient Cyber’s VP of Advertising and marketing Annika Bergum rapidly realized she wanted outdoors assist for the corporate’s content-creation duties. “Whereas we had some ‘superficial’ content material, we had little or no content material that helped individuals perceive Gradient as an organization, what we do, and our place on thought management matters,” she mentioned.

Annika spent months exploring company choices, actively trying to find a contract writing resolution to satisfy Gradient’s wants with out including further work and stress to her already full to-do listing. After extensively interviewing three content material companies, Annika finally selected nDash due to the standard of its group. “I don’t have the time to teach a author on cybersecurity 101,” mentioned Annika. “nDash understood we wanted writers who had a useful understanding of the cybersecurity area and launched us to wonderful writers who might bounce in and instantly begin churning out nice content material.”

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As Gradient and nDash have continued to work collectively, the scope of the engagement has advanced. “We began out having nDash create supplies explaining who Gradient Cyber is and the way we are able to clear up shopper issues,” Annika defined. “After creating that basis, we’ve moved on to having nDash freelancers deal with nearly all of our content material wants from case research and buyer testimonials to weblog posts, social media captions, and search engine marketing. And as we’re transferring into creating extra technical content material, I do know nDash already has a technical author on deck, that means we’ll have the ability to create the content material we'd like with out burdening our in-house workers with writing requests.”

For Annika, with the ability to outsource content material and realize it’s taken care of is a large aid. “Content material is simply not my bailiwick; it’s a painful, laborious course of for me to write down one thing. However after I’m already drowning in content material calls for, I don’t want somebody who can describe the water — I would like somebody to supply an precise resolution. From nDash’s potential to scale to assist us meet our objectives to their willingness to react rapidly to altering priorities and ‘fireplace drills’ which are a pure a part of working with an agile enterprise, I do know I can rely on them to assist me get by means of the rapids.”

Right now, nDash freelancers present Gradient with greater than 25 content material deliverables every month — and Annika credit nDash’s managing editor with doing the heavy lifting. “Our managing editor Jenn is wonderful at making certain content material is vetted in opposition to our necessities and model pointers earlier than it ever lands in my inbox,” she mentioned. “I merely don’t have the bandwidth to do severe modifying on content material; Jenn is our unsung hero, tackling the preliminary modifying, so I solely have to take a look earlier than approval.”

“nDash is aware of the best way I work and has accomplished an important job of selecting writers who're the fitting match for my chaos,” joked Annika. “I do know after I put a deadline on a deliverable, the group will all the time full it on time. I belief their judgment.”

What Can You Study from Gradient Cyber?

nDash has supplied a scalable, easy-to-manage resolution to assist meet Gradient Cyber’s content material wants. Any firm with a lean in-house groups can usually produce important content material with out including pointless administration complications when taking this method.

Advertising and marketing Expertise Information: MarTech Interview with Eddie Porrello, Director of Product at Amber Engine


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