DAM chief Cloudinary Delivers Integration with Getty Photographs


Cloudinary, the media expertise platform for lots of the world’s prime manufacturers, as we speak introduced an integration with Getty Photographs, a world chief in visible communications. The collaboration will present Cloudinary customers with entry to thousands and thousands of inventive pictures and video belongings from inside Cloudinary’s Digital Asset Administration (DAM) answer. Later as we speak at 3:00 p.m. ET, executives from each corporations, alongside Dolby Laboratories, will talk about the ability of visible content material and sound at ImageCon, Cloudinary’s fifth annual person convention. Register totally free at www.imagecon.com.

Obtainable as we speak, the brand new integration permits Cloudinary customers to look, view, license, and insert pictures and movies from iStock by Getty Photographs and Unsplash, streamlining the asset administration course of and lowering the handbook duties related to the download-edit-upload cycle and the ache that comes with managing siloed programs.

Customers could have seamless entry to all their licensed pictures and movies from two Getty Photographs content material sources — iStock and Unsplash — and have the ability to tag, set up, manipulate, and distribute them from inside Cloudinary. An integration will likely be accessible to Getty Photographs account holders by early subsequent yr.

“We’re delighted to launch this partnership with Cloudinary. The shut integration with Cloudinary and our merchandise speaks to Getty Photographs’ distinctive capacity to offer depth, breadth, and high quality of content material to service the complete vary of buyer wants,” mentioned Nick Unsworth, VP, Enterprise Growth, Getty Photographs.

“Our integration with Getty Photographs will enable our clients to spend their time telling highly effective visible tales quite than leaping between instruments to search out the correct visible content material,” mentioned Gary Ballabio, VP, Know-how Partnerships, Cloudinary. “Combining Getty Photographs’ world-leading content material library with our media expertise platform eliminates practical silos that may make it troublesome for groups to collaborate, and we’re thrilled to convey this integration to market.”

Powered by clever automation, Cloudinary bridges the gaps between asset administration and supply, enabling inventive, advertising and marketing and growth groups to maximise the true worth of belongings, compress workflows and orchestrate buyer experiences that interact and convert. As a result of Cloudinary’s DAM harnesses the ability of the corporate’s main picture and video APIs, inventive and advertising and marketing groups profit from the identical set of revolutionary capabilities, together with AI and superior automation, that allow thousands and thousands of builders to control, optimize and ship media content material at scale — through an easy-to-use UI.

For extra info, go to https://cloudinary.com/merchandise/digital_asset_management, and be part of ImageCon as we speak and tomorrow, Wednesday, October 20, to be taught extra about different product updates and the way main manufacturers are counting on Cloudinary to inform higher visible tales and enhance buyer engagement.

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