RISMedia Launches Model-New Web site — RISMedia


Transformational redesign by Actual Property Site owners consists of rebrand and a completely optimized and responsive, lightning-fast, user-friendly expertise.  

RISMedia has introduced the launch of its new web site, rismedia.com, which showcases the media agency’s model redesign from earlier this yr, in addition to a number of new options. Guests will discover a modern, new look, a sooner and simpler to navigate menu, a strong search operate and a platform that’s totally optimized for web optimization and cell responsive design.

Along with the model refresh and new web site, the 41-year-old media agency made a number of different important investments this yr, together with a collection of government appointments and strategic hires, designed to additional strengthen RISMedia’s editorial, artistic, know-how and customer support groups, as the corporate plans its continued growth and progress.

Based on RISMedia Founder, CEO and Writer John Featherston, now was the best time to spend money on these important firm upgrades.

“We acknowledged that over the previous two years we wanted to reinvent the infrastructure that makes RISMedia work,” Featherston explains. “We’re turning into a really totally different group. The services that we now present to the trade have modified, and with that, we needed to reveal the vitality of our group and the worth we offer going ahead.”

RISMedia partnered with web site, branding and web optimization powerhouse Actual Property Site owners to construct its new web site.

The agency recast the location implementing web optimization finest practices to create a contemporary, clear and accessible format that’s simply navigable. Along with lightning-fast velocity and a completely responsive cell format, RISMedia embraces extra video on the revamped web site, in addition to extra delicate and non-intrusive ads. Content material is clearly labeled and straightforward to navigate.

“The general feel and look of the location is clear, easy and accessible and matches the transition to our newsletters and rebrand,” says Jay Featherston, RISMedia senior vice chairman of company growth. “We would have liked to concentrate on what we’re good at—producing high-quality content material. We introduced in consultants in web optimization and design to assist us with these parts in order that we might be reinvested and refocused on elevating the expertise for our shoppers and readers.”

The brand new options have been designed to profit each RISMedia readers and shoppers. Right here’s how:

web optimization Optimization

Search Engine Optimization is a crucial element in reaching new and bigger audiences. Implementing web optimization finest practices will give client-related content material the very best probability to rank greater organically on search engine end result pages, akin to Google, Bing and Yahoo.

The brand new web site has been engineered by the main web optimization consultants at Actual Property Site owners to assist RISMedia’s mission to extend natural visitors and search rankings.

A few of the web optimization enhancements embody:

  • Absolutely cell responsive format and navigation
  • Quicker web page load occasions
  • Elevated video content material
  • Accessibility options

Cellular Responsiveness

Greater than 50% of RISMedia readers entry rismedia.com on their cell gadgets.

The brand new mobile-optimized format will make studying and navigation simpler, which is able to result in extra time spent on articles and extra web page views. Show and interstitial adverts are additionally totally optimized for all gadgets.

Accessibility

RISMedia’s new web site has been designed for anybody to navigate and discover the knowledge they're in search of, together with customers with auditory, cognitive, bodily, neurological and visible impairments.

Environmental challenges have additionally been addressed, together with studying outdoor or in vibrant environments or in conditions the place audio can't be performed out loud.

Search Performance

The refreshed rismedia.com has strong search performance, on which readers is not going to solely be capable of search by key phrases or subjects, however our shoppers will even be capable of search their firm identify or an government to see each article they’ve submitted or wherein they’ve been talked about or quoted.

“SEO is a core tenet of every part we do,” says Morgan Carey, CEO of Actual Property Site owners. “We offered full audit companies and labored hand-in-hand with RISMedia’s content material crew to not solely shield their Most worthy asset, but additionally make sure that they have been set as much as develop their natural visitors and web optimization outcomes over time.”

Kelli McKenna, RISMedia senior vice chairman of artistic companies and advertising and marketing, provides, “Actual Property Site owners did an unimaginable job with the rebranding of RISMedia. They actually took the time to grasp who we're and what our future targets are, and translated that right into a contemporary, trendy design that begins with our emblem and tagline and carries via throughout the brand new web site design. That isn’t simple to do for a longtime model with over 40 years in the actual property trade. They really knocked our rebrand and web site redesign out of the park.”

Featherston says guests will get pleasure from a “phenomenal new web site,” emphasizing the advantages it is going to current to readers and shoppers.

“The brand new RISMedia.com gives a state-of-the-art platform that ensures RISMedia will higher serve its clients, extra effectively and successfully and in a manner they anticipate, and in a manner that can enable us to develop,” Featherston says. “Info is our foreign money and delivering that successfully is simply as vital as creating it.”

Featherston and Carey each word that the location is structured to carry much more alternatives for RISMedia’s shoppers sooner or later, together with Energy Brokers, to assist them profit from the authority of RISMedia.com, to each increase their on-line fame and even assist their very own brokerage web sites rank greater.

Carey provides, “We’ll be driving huge visitors to RISMedia advertisers and Energy Brokers. Keep tuned!”

RISMedia welcomes customer suggestions on our new web site! Please go to the model new RISMedia.com and ship feedback to on-line@rismedia.com.

Beth_McGuire_628x570-e1634744766375.jpgBeth McGuire is RISMedia’s vice chairman of On-line Editorial. Electronic mail her your story concepts at beth@rismedia.com. 


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