The importance of technical optimization for SEO
Search engine optimization (SEO) is still an essential part of any digital marketing strategy. As much as we love to talk about the latest and greatest digital marketing tactics, SEO is a dependable mainstay and will be for the foreseeable future. However, when designing a comprehensive SEO strategy, most digital marketers spend their time doing several things. Obviously, choosing high ranking keywords for targeting is an important step. Integrating these into high quality content can be your next goal. At the same time, building backlinks is also of crucial importance. All of these on-page and off-page SEO strategies are necessary elements. However, technical search engine optimization is just as important in creating strong SEO. Focusing on your website architecture and making sure that Google can properly crawl your website will go a long way in helping your website rise in search rankings. Why technical SEO is important There is no overarching plug-in or hack that...